the finished hair and makeup at Theory: MAC artist James Kaliardos was inspired by “girls going to visit their grandmother’s. so it’s a young look, but also a bit vintage as well.” hairstylist Odile Gilbert used Kerastase before blowdrying the models’ hair straight. she says she prefers to blow dry to straighten instead of flat-iron: “flatironing sometimes makes the hair look too fake, too perfect. I like hair to look real.”