May 2013

74 notes
#fashion
768 notes
82 notes
#fashion
Hi Eva, I just recently graduated from college and am looking for a job in the fashion industry and want to move to New York. I currently live in Arizona and the whole process of trying to simultaneously find a job and an apartment in New York is a little overwhelming. I'm torn between staying in Arizona and applying for jobs here or just taking a chance and going to New York even if I don't have a job. Do you have any advice on what I should do or can help me figure out which makes more sense?

Well, to be totally frank, there’s no right answer to your question. Here’s my (probably more confusing than anything else) attempt to work through some logistics for you, though… 

  • Finances: New York is ridiculously expensive. Whenever I watch reruns of Friends, Sex and the City, or basically any NYC TV show, I have a hearty chuckle. It is nearly impossible to live the lifestyles depicted on the shows on the shoestring budgets and salaries of entry-level fashion/anything. Prioritize spending now, while you’re in Arizona, to start saving some money before moving to NYC (do you really need that fifth black top from H&M? No.). And once you move here, get a part-time job if at all possible. 
  • Housing: Talk to your parents, your parents’ friends, your friends’ parents, your alumni office, etc. Find someone to live with (ideally rent-free, if through family) for at least a few weeks before you strike off on your own. And bear in mind you’ll likely have a roommate for the first few years of living in NYC, so you’ll want to take your time to find someone that’s a good fit. And be wary of creeps on Craigslist. Just saying. 
  • Connections: Those same people you spoke to about housing? Ask them who they might know in NYC who can give you a hand getting that first job or internship or anything in NYC. It definitely helps to have an “in.”

All in all, I would say if you want to work in fashion—yes, you should move either to NYC or LA. However, you can’t and shouldn’t do it blindly or the city will gobble you (and your bank account) up. Plan for the future, prepare a roadmap for your success, and don’t let anything derail you.

86 notes
#fashion #askeva
157 notes
#beauty #nail art
148 notes
#fashion #OutfitoftheDay
58 notes
#fashion
101 notes
#nails #beauty
Hi Eva, I recently received a place on a BA Fashion Design course at a great university in London, but didn't receive an offer at the most well known uni for fashion (CSM). How important is the name of the university on the CV when you start applying for jobs? Thank you xx

I won’t be disingenuous and say that “Oh, no one cares where you went to college, it doesn’t matter one bit.” Yes, people who go to Ivy League colleges in the US (the equivalent, I suppose, of Oxbridge in the UK) have a minor edge in that they have that glossy name on their CV’s. But, honestly, what it comes down to at the end of the day is your work ethic, attitude, street smarts, and personality. I’ve had interns from the best colleges in the world—who haven’t had the aforementioned qualities—and have had interns who’ve gone to community colleges who have. Quality, passion, and drive will always win. (And superior organizational skills). My advice to you is to network as much as you can—talk to your school’s alumni office and see who they can connect you to—and begin interning as soon as you feel ready to. You will have the incredible advantage of going to school in one of the major fashion cities in the world. Supplement the education you receive at your university with all that the city has to offer. Good luck!

28 notes
#fashion #askeva
152 notes
71 notes
#fashion #OutfitoftheDay
232 notes
#fashion
133 notes
#fashion
124 notes
#beauty #nail art
Hi Eva!! ^-^ Fellow skincare obsessor here. I use toners, serums, oils, creams, etc. for evening my skintone, but no anti-aging products. What do you recommend for a fresh, 20y.o that is already paranoid about wrinkles? (The only anti-aging item I use is Caudalie's Premier Cru the eye cream) Apparently, neck creams are important too, but I'm stumped.. Help!! PS. Your instagram/twitpics of your skincare are comparable to eating cupcakes while I'm PMS-ing. Satisfying. <3

I’m impressed—and you sound like you’re on the right track. Even if none of your products are explicitly labeled “Anti-Aging Cream For People Who Don’t Want To Look Old”, I’m sure they’re infused with antioxidants, vitamins, proteins, and other ingredients that are healthy-skin staples. And, honestly, the most important thing you’re doing is setting up a consistent routine. That’s the hardest part and what most people dilly-dally over. “But it’s so much… work!” people mutter or they’ll dejectedly ask “What’s the point?”: I’ve said it once, I’ll say it again. So much of skincare is being consistent. Skin, like a potted plant, needs to be fed and watered regularly. Anyway, I’ll get off my soapbox to answer your questions: a) I personally don’t use a neckcream. But I do make sure to put SPF on it every single day (and ditto for the backs of my hands (and face, obviously)). b) don’t ever smoke. c) add a retinoid to your daily routine. It’s the only ingredient that every single one of the many dermatologists I’ve ever met agree on and like an insurance policy for your skin—you won’t have immediate results (but when you’re 35 you’ll be very glad you’ve been using one). Keep up the good work! 

24 notes
#beauty #askeva
124 notes
#fashion #OutfitoftheDay
190 notes
#fashion
68 notes
#beauty
41 notes
#fashion
Hi Eva! Your pictures have got me a little obsessed with nail polish at the moment! I was wondering what are your fav. drug store brands? I also need advice for an interview I have coming up. It is for a fashion magazine. Is there something you look for specifically at what someone is wearing to an interview? Is nail polish and lots of accessaries appropriate to wear to such an interview? Sorry I have so many questions, but you give the best advice!

Nailpolish is one of the best obsessions, in my opinion, since it’s a ridiculously fun and (fairly) inexpensive way to stay on-trend each season. Note the aforementioned word “fairly” because if you buy, say, thirty polishes a season, that can quickly add up cost-wise too. If you have friends who you’re rather certain are nail fungus-free (sorry to go there, but it’s true), may I suggest a seasonal polish swap? And I actually really, really love drugstore brand nailpolishes: Sally Hansen Complete Salon Manicure is my favorite. The brush head fits my nails perfectly and I have literally applied the polish in the back of a moving taxi (en route to a fashion show!) effortlessly. I also love L’Oreal Paris’ colors, they’re always on trend and the formula is super shiny. 

And, as for your second question, depends what industry you’re applying to. Finance (& similarly stuffy ones): be low-key. Fashion: go for it, but exercise chic restraint.

11 notes
#beauty
211 notes
#fashion
95 notes
#fashion #OutfitoftheDay
215 notes
#fashion
88 notes
#beauty #nail art
226 notes
What is the best sunscreen that you've used for the face that you would be able to recommend?

Hooray! I love getting sunscreen questions because, well, I love sunscreen. It’s a huge, huge part in anti-aging and in generally looking gorgeous and amazing five, ten, fifteen years into the future (he’s the worst example ever, but I found out actor-slash-manboy Paul Rudd uses SPF every day. I’m convinced that’s why he hasn’t aged a nanosecond since his Clueless days). Anyway! I never understand when people don’t want to wear it because there really is a sunscreen for every skin type. Here are some of my favorites….

  • Boscia: Just received a sample of this. Feels sheer and light on the face, formulated with no preservatives. 
  • Murad: A good, basic, daily SPF. 
  • Olay: I love that it’s SPF 50. Great for drier skin. I love this entire line with an undying passion, I’ve been using it for, like, a decade. 
  • L’Oreal Paris: For those with sensitive skin. 
  • Clarins: Super sheer, layers well under makeup. A good drugstore dupe for this is Neutrogena… I know several makeup artists who use this as a primer.

Some sunscreen reminders: remember to wear it every day, even cloudy ones (clouds only provide SPF 4, from what I remember). And apply it to the backs of your hands and neck always. I often suggest people opt for a less pricey sunscreen in favor of one they’ll use more generously. Slather it on—you’ll be glad you did! 

97 notes
67 notes
#OutfitoftheDay #fashion
114 notes
#beauty #nail art
100 notes
#fashion
196 notes
#fashion #beauty #mjdaisychain
Hi Eva! With temperatures rising for summer, what are your suggestions for adjusting your wardrobe to beat the heat while still looking chic and professional? I don't want to be wearing short-shorts everyday. Thanks! Love your blog :)

Okay, kindly allow me to amend your statement to: “I will not wear short-shorts ever.” That is simply not an option in the workplace (at home, on the weekends, after hours: wear all the short-shorts you want. At work, mais non!). Other no-no’s: anything too bosomy (I love the old-lady-ness of that word), bandage dresses, Uggs, flip-flops.  Honestly, most workplaces are so air-conditioned that it’s not totally unrealistic for you to be wearing your fall or spring clothing in the office even on a 90 degree day. The first key to cute summer office style is layering: Little jackets (even a moto jacket!) or sweaters to throw on over sleeveless tops paired with skirts (pencil or full are my silhouettes of choice for summer). The second key? Easy dresses, especially shirt-dresses. I recently got a black and white gingham dress from this site that I’m looking forward to wearing if it ever gets warmer, sigh. 

28 notes
#fashion
58 notes
#fashion
96 notes
#fashion #OutfitoftheDay
88 notes
#beauty #nail art
50 notes
75 notes
#fashion
Hello there! I am 18 years old, and i admit i've never used make-up. I wanted to use some but i just get lost whenever i am confronted with numerous and overwhelming choices in stores. I wanted to just achieve an everyday light make-up look. What items do you suggest i buy first? Thanks, Eva!

Ha—you’re not alone! I too feel lost when confronted with the numerous choices sent to me on a daily basis. But in fact, that wealth of choice has helped me figure out what my perfect daily routine consists of. Here are a few of my must-haves for a light, fresh face: 

  • tinted moisturizer or BB Cream (let’s all be honest—BB Cream is basically a fancy name for a juiced up tinted moisturizer): CK One, Boscia, Nars are my favorites. 
  • mascara: I prefer a long but natural look and Eyeko, Covergirl, and Benefit are my #1 choices!
  • lipstain: I actually swipe on a few layers of Tarte (Amused if you’re into brighter pinks, Charmed if you want a softer look) before I put on the rest of my makeup. When I’m done with my makeup, I blot off the excess. My new obsession is also this product from L’Oreal. It begins with a glossy finish but leaves a stain that lasts all day. 
  • a touch of something on cheeks to bring dimension and life to the face. To be honest, when I was your age I didn’t wear blush because my cheeks were naturally rosy and full of youth and promise (sigh). Now that I’m in my—eep—30s, I wear blush because I need to. If I were your age, I’d probably just put a touch of illuminator on the cheekbones. This one from Nyx is great, if you don’t want to splurge on Nars
  • powder: a touch—the teensiest dusting—of it on the t-zone just to prevent shine, if you’re prone to it. I use Make Up For Ever since a little goes a long, long way and it lasts all day. 

And that’s it! I know makeup can feel intimidating but really, it’s all about fun and experimentation! Go out there and enjoy yourself, you’ll get the hang of it.

115 notes
#beauty #askeva
84 notes
#fashion
240 notes
#beauty #nails
130 notes
#fashion #OutfitoftheDay
126 notes
#beauty
105 notes
#fashion
Hey there, Eva. I often ask you questions, as I look up to you. Anyways, how did you figure out what you wanted to do? I mean I'm a high school student and have no clue what to do with my life. That sounds dramatic, I know. But it'd sure be nice to know who I wanna be in 10 years.

Ha, yes, it does sound dramatic. But I can sympathize. I remember being in high school—I went to a pretty intense all-girls school in Manhattan—and feeling the exact same way: what was I going to do when I was a grown-up? Where would I go to college? What would I major in? And then, four years later, in college feeling the exact same way: I didn’t love pre-med, the track I had chosen, but if not that, what? And then once I graduated and—as is inevitable for children of the recession—floundering again when I couldn’t find a job in editorial right away and worked at a… gasp… law firm for a few months. My point, my dear, is that what you’re feeling is totally normal not just at fifteen or sixteen but at twenty five or even thirty five. Life is a series of calibrations, assessments, and fine-tuning. What you want will continue to change over time. It’s best, then, to be flexible. The best preparation is to keep your heart/soul/brain open to possibilities. And, ps, of all of my very driven, very type A friends who were psychotically set on what they wanted in high school or college, literally only one (who wanted to be a marine biologist) is doing exactly what she thought she would be. She lives on a boat in Antartica and is as happy as a clam. Everyone else’s career? It was a journey. But a good one!

73 notes
#askeva
67 notes
#fashion
56 notes
#fashion
90 notes
#fashion #outfit of the day
55 notes
#beauty
90 notes
#fashion #OutfitoftheDay
83 notes
#fashion

April 2013

837 notes
#fashion