November 2013

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What’s good about fashion? You have a voice. You can help people feel better about themselves or express themselves. This joy will fuel your life.

Tom Ford

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October 2013

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#celine #chanel
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September 2013

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#OOTD #fashion #nyfw
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#fashion #nyfw
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#fashion #nyfw #ootd

June 2013

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Hey Eva! First off, I love your blog and style a lot which is why you're probably the best person to ask. I recently just finished my first year of a fashion oriented college. Though I make sure I always look put together Ive realized my actual style has been iffy and not what I want it to be. I am very ready to throw everything out and start all over again. So what do you suggest I do to help me figure it out?

Okay, take a deep breath. Do not throw everything out. You’re experiencing what I’d like to call “fashionitis”, a non-fatal condition in which you compare what you have to what everyone has and feel inadequate. The cure for fashionitis? Realizing that your style isn’t “iffy”—it’s evolving, and something that’ll take time to figure out. People develop fashion instincts over time, realizing what works for them and what doesn’t, what they love and what they don’t. I’m sure some of the people at your school were born with an innate sense of style, sure. They might be those types who always know exactly what they want to wear and it’s always effortless. More likely? They spend a significant amount of time planning their outfits daily so that they look effortless and like “Oh, this old thing?” There’s so much pressure on people to have a rock solid idea of their personal style at your age, but trust me—I’m speaking from personal experience—it’s an evolution. And there is a joy, whether in style or anything else, to taking time to explore and play and learn.

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#askeva #fashion
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#fashion #OutfitoftheDay
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Hey Eva! I'm working assisting/interning for a photographer this summer and I can't bring myself to wear ugly shoes...what's something comfy that you would recommend to someone who has to be on their feet for 8 hours per day?

I always say that people should dress for the job they want. In your case, that means the best thing to do is dress the part of a photographer. Show you take the job seriously by wearing the right shoes: no crazy heels and, on the flip side, no dreadfully practical shoes like Crocs or Uggs please. You are, after all, working in a world of style. I’d recommend a boot with a low heel (which most podiatrists say is actually the best type of heel to wear, period) such as the Rag & Bone Newbury or the Acne Pistol. They look great with skinny jeans and dresses alike and, from what I hear, are comfortable to boot (yes, that was a terrible pun). Have a lovely summer internship—and remember, an internship is a launchpad to a career. Take it seriously. You’re laying the foundation to your future.

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#beauty #nails
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Hey Eva! I was just wondering what your thoughts on body fads such as thigh gaps and collar bones are? It's become such a massive obsession particularly with teens at the moment.

Honestly, I had no idea what people meant by “thigh gap” until I saw it in a few Instagram comments recently. I had to Google it because I thought it surely had to be a typo for “though gap” or “think gap” or something referring to the retailer Gap. That goes to show what importance I put on the trend, I suppose. Here’s my point of view on being a teen (or woman, period, it’s not really age-exclusive): it’s hard enough and there are enough hurdles (compensation inequality, gender stereotyping, etc etc). And in fact I think it’s exponentially harder to be one today than when I was a teen, since we’re in the generation of overshare, and it’s so much easier to feel judged for whatever: your body, your social life, your clothes, etc. To the people who are fixated on collarbones and thigh gaps… I would say, please, realize that in four years from now, you might be in college, working towards your dream job, an adventure trip of your dreams, making a difference in the world. Whether or not you have a thigh gap or how visible your collar bone is will not push you in that direction.

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#fashion #OutfitoftheDay #colab
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#beauty #nail art
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Best everyday mascara at a reasonable price?

Well, I’ll start by saying that one girl’s reasonable is another girl’s exorbitant. But unless you have buckets of money to spare and can therefore afford to use thirty dollar tubes of mascara 24/7 or you get prestige ones for free (like, um, me—don’t hate me), I do usually suggest people use drugstore mascara. Why? Because a) if you’re like most people, you go through it like water b) you’re technically supposed to toss your mascara every three to four months anyway c) honestly, most drugstore mascaras perform just as well as designer. It’s just a matter of finding the right one for your lashes. Personally, I have ultra-fine lashes that droop easily (so sad) and like a long, defined, fluttery lash look (versus thick and gloopy). These are my favorites (including a few non-drugstore options in case you can’t not splurge): Covergirl Lash Blast Length (perfectly defining, lashes look ultra-long), Benefit They’re Real (thickens without droopifying), Neutrogena Perfect Volume (natural but has impact), Eyeko Fat (long, long, long lashes). Good luck and, remember, finding your perfect mascara is like finding a perfect pair of jeans. It’s trial and error, so be patient!

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#beauty #colab

May 2013

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Hi Eva, I just recently graduated from college and am looking for a job in the fashion industry and want to move to New York. I currently live in Arizona and the whole process of trying to simultaneously find a job and an apartment in New York is a little overwhelming. I'm torn between staying in Arizona and applying for jobs here or just taking a chance and going to New York even if I don't have a job. Do you have any advice on what I should do or can help me figure out which makes more sense?

Well, to be totally frank, there’s no right answer to your question. Here’s my (probably more confusing than anything else) attempt to work through some logistics for you, though… 

  • Finances: New York is ridiculously expensive. Whenever I watch reruns of Friends, Sex and the City, or basically any NYC TV show, I have a hearty chuckle. It is nearly impossible to live the lifestyles depicted on the shows on the shoestring budgets and salaries of entry-level fashion/anything. Prioritize spending now, while you’re in Arizona, to start saving some money before moving to NYC (do you really need that fifth black top from H&M? No.). And once you move here, get a part-time job if at all possible. 
  • Housing: Talk to your parents, your parents’ friends, your friends’ parents, your alumni office, etc. Find someone to live with (ideally rent-free, if through family) for at least a few weeks before you strike off on your own. And bear in mind you’ll likely have a roommate for the first few years of living in NYC, so you’ll want to take your time to find someone that’s a good fit. And be wary of creeps on Craigslist. Just saying. 
  • Connections: Those same people you spoke to about housing? Ask them who they might know in NYC who can give you a hand getting that first job or internship or anything in NYC. It definitely helps to have an “in.”

All in all, I would say if you want to work in fashion—yes, you should move either to NYC or LA. However, you can’t and shouldn’t do it blindly or the city will gobble you (and your bank account) up. Plan for the future, prepare a roadmap for your success, and don’t let anything derail you.

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