there are few things in life that I’m maniacal about—recycling, bubble tea, sending thank you notes—and cleansing happens to be one of them. living in NYC (especially during the summer), skin just gets grimy. my routine is more involved than most people’s so take from it what you will: *morning—I use a gentle cleanser, non-foaming, something like a Cetaphil, Dior Cleansing Milk, or Ren Calming Facewash. nothing too intense or stripping. *evening—first, I use a cleansing water like Klorane or Lancome’s as a “pre-cleanser”. then, I use a foaming—but gentle—face wash like Jurlique’s Brightening Wash. twice a week (or almost every night in the summer), I use my Clarisonic Mia with a basic foaming face wash (Neutrogena Naturals) *special occasions—if I’m flying, I pack makeup remover wipes (Aveeno, Yes to Carrots, or Almay) and remove makeup before we take off, then I put on a hydrating serum (like Dermalogica’s Overnight Repair). I recleanse and moisturize (with SPF if landing in the daytime) upon landing. I always take off makeup before working out and then use another face wipe after! is your mind swimming from all this information? ^.^ I will say this—I would spend the least on cleansers (I use fancy ones because I often get them gratis. save your money for an amazing serum or concealer). it’s less important how much they are and more important how regularly and diligently you do it!